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Htek IP Phones Key Component in Uboss Enhancements

October 19, 2017

Every piece of technology in the workplace is intended to improve operations. From the computer and IP phone on your desk, to the cloud-based SaaS applications that carry you through daily workflows. Unfortunately, all too often technology investment goes underutilized, which results in wasted money and resources. But, at BroadSoft Connections this week, Booth 16 is showing off something that bodes to alleviate this issue.

This week, Uboss announced a number of enhancements to its OSS/BSS process automation platform for BroadSoft BroadWorks-based service providers. One of the key takeaways: Htek IP phones well deserve the spotlight.

"The discussions at Connections shape the future of business communications each year, and sponsors like Uboss play a massive role in putting on such a productive show," explained Taher Behbehani, chief digital and marketing officer, BroadSoft. "We're looking forward to Uboss's participation at Connections, and joining forces to rethink innovation in cloud communications technologies."

Allow me to explain, due to Htek’s deep integration, it is the first phone developed 100 percent for the Broadsoft platform. This means, no orphaned keys, local directories and history, in addition to any configurations made to the IP phone are completely backed up in the Uboss Cloud. And wait, there’s more. A new API integration for connectivity platforms, CRMs, mobile network services and Sims will enable service providers to deliver multi-vendor solutions to go to market.

Dave Dadds, CEO at Uboss noted, "The key Uboss enabler is removing bottlenecks and disconnects between engineering, operations and sales teams. We still see providers that have siloed operations where there is no business logic workflows between provisioning, billing and customer management. Uboss has been designed to streamline all elements of the deployment of BroadSoft services to help our Providers maximize their sales effectiveness." 

Much like the famous line from “A Bronx Tale,” “The saddest thing in life is wasted talent,” wasted technology falls into the same category. If companies do due diligence, and choose wisely, ROI is a virtual shoe in. Choose poorly, and more wasted time and resources will be your result.

Edited by Mandi Nowitz

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