Mitel Welcomes New Partners in Germany
Business communications solutions providers Mitel, RingCentral, Vonage, and West Unified Communications have been trying to move upmarket and expand outside of North America in an effort to grow. Late last month, Mitel announced it has signed on 11 new certified partners in Germany.
The new partners include Bechler, BVG, ComNET Gesellschaft für Kommunikation & Netzwerke mbH, Computer Stamm GmbH, Comulus AG, Ostertag, the-Company, TK-technologies GmbH and WTG communications GmbH. They will supply medium and large enterprises with Mitel’s MiVoice Business, MiCollab, and MiContact Center solutions. They will also assist these businesses to ensure a smooth migration to the cloud.
And because Mitel Germany recently changed its onboarding process, its partners can get to market more quickly. That process enables partners to do customer installations after just a month’s time and training. Mitel experts will join partner technicians’ onsite for their initial projects.
Mitel, which announced in July that it’s acquiring ShoreTel, serves more than 60 million business users in more than 100 countries. It’s a leader in the Gartner Magic Quadrant for Unified Communications, in which it has occupied the leader’s quadrant for four consecutive years.
The companies mentioned above are also among the big UC solutions suppliers. UC analyst Jon Arnold recently told me that although these companies like to talk about how many enterprise customers they have and how they can scale, outside North America their penetration is still in the low single digits.
Frank Stinson of IntelliCom Analytics said that the UCaaS providers may be talking more about going global because Microsoft’s strategy is clearly a global one. He added that Microsoft has local service partners that can address the needs of global customers.
“There are fewer and fewer companies that are just domestic anymore,” Marcus Schmidt, director of product management at West Unified Communications, told me in a recent interview.
Businesses want vendors that can help them across the globe, he said. West Unified Communications serves mid-sized businesses up to mid-level enterprise customers, and its sweet spot is engagements with 500 to 7,500 users. Most of those customers are in the U.S., but West Unified Communications is a global company and has been putting more focus on global solutions in the last three years, Schmidt said.
RingCentral serves at least 350,000 customers. Most of them are in the U.S., but RingCentral is growing its business in Canada and the U.K. And it offers services in a total of 150 countries.
Edited by Mandi Nowitz