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BroadSoft and Cable & Wireless Team Up On 'MyUC'

August 09, 2017

For those of us in the U.S., communicating effectively is pretty simple. All we need to do is hop on our phone, laptop, mobile device, etc. and the world is at our fingertips. Whether we’re using Web chat technology at work to stay connected with our coworkers, no matter where in the world we’re working from, or texting our friends that we’re on our way, it’s never been easier for us to connect with others. However, not everyone in the world is as fortunate.

That’s one of the reasons BroadSoft, Inc., a Htek partner and provider of cloud business software for unified communication as a service (UCaaS), as well as collaboration and contact center as a service (CCaaS), has teamed up with Cable & Wireless, a telecommunications and information technology company. The two companies have decided to strengthen their technological partnership in order to help Cable & Wireless bring its new offering to the Panamanian market.

The offering, “MyUC,” is based on the BroadSoft Business unified communication UC-One application that offers cloud PBX and trunking, one-number service, high definition audio/video calling, conferencing, instant messaging with presence, and virtual team collaboration with file sharing. With MyUC, much like with the BroadSoft offering, companies can now count on all the necessary tools to optimize their communications in the workspaces.

According to a Frost & Sullivan study, collaborative and multitasking work intensifies the need for unified communications in Latin America. The study predicts that the regional market will reach $1.409 Billion by 2020, including business telephony, unified communications and video conferencing.

Given those predictions, it’s no wonder that the two companies want to team up in order to take on the Panamanian market. According to the announcement, “’MyUC’ offers an intuitive, quick-access interface that integrates a worker's preferred communication applications into a single application that can be downloaded to all mobile devices (personal computers, smartphones or tablets), allowing users to communicate and collaborate anywhere in real time.” That sounds exactly like what Frost & Sullivan suggests the Latin American market needs. 

Edited by Maurice Nagle

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